Norway Chess: A Global Celebration of Strategy

Norway Chess is one of the world’s most prestigious chess tournaments. Since it began in 2013, the event has drawn major players from international chess and has become a key platform celebrating strategy, excellence, and competition.

From Indian warmth to Nordic elegance — bonded by chess and coffee.

 

The rise of Norway Chess happened alongside Magnus Carlsen’s historic journey as World Chess Champion in 2013. This moment significantly boosted the popularity of chess in Norway and across the globe.

 

Over the years, Norway Chess has transformed into a widely celebrated sporting event featuring elite grandmasters from many countries. In 2024, the tournament expanded by introducing a Women’s Tournament, highlighting its commitment to inclusivity and global representation. Traditionally held in Stavanger, this year’s event moves to Oslo, marking another key milestone in the tournament’s journey.

 

Chess, Coffee & Tea: A Timeless Connection

 

For generations, chess has had a natural connection with coffee and tea culture. Players prepare for long matches over coffee, commentators analyze positions between rounds, and fans discuss games over tea. Beverages have always been part of the chess experience.

 

This philosophy aligns perfectly with CUPPANORD, a premium beverage brand inspired by Norwegian coffee traditions and crafted with an Indian touch. Known for its “Norwegian coffee recipe with an Indian heart,” the brand focuses on providing high-quality coffee and tea experiences for modern consumers and workplaces.

 

The collaboration between CUPPANORD and ChessWithLokesh blends strategy, culture, and passion. It brings together the worlds of chess and premium beverages through a shared love for focus, creativity, and connection.

 

The Vision Behind CUPPANORD

 

CUPPANORD was created to redefine coffee and tea experiences by combining global beverage standards with local tastes. Inspired by Scandinavian coffee culture and Norwegian recipes, the brand offers premium coffees, teas, vending solutions, and customized beverage experiences for workplaces, hospitality spaces, and businesses.

From soothing teas to bold coffees — your perfect cup starts here.

The company aims to become a well-known global beverage brand recognized for quality, innovation, and customer experience. By blending Norwegian-inspired flavors with changing consumer demands, CUPPANORD continues to expand its reach while creating meaningful experiences around coffee culture.

 

CUPPANORD is backed by Glocal View, providing exceptional IT, consulting, infrastructure, and business solutions worldwide. This partnership gives CUPPANORD access to a strong international network focused on innovation and growth.

Meet Lokesh – Corporate Leader, Chess Enthusiast & Coffee Connoisseur

From boardrooms to chessboards — blending strategy, passion, and conversations

Lokesh is an Engineer and MBA with 15 years of experience across leading MNCs, startups, and Global Capability Centres in leadership roles. A passionate chess enthusiast, he has spent years attending major chess events as a content creator, consultant, and influencer.

 

With Norway Chess 2026 marking his third consecutive visit to the prestigious tournament, Lokesh continues blending his love for chess with his passion for tea and coffee culture — believing the two share a unique global community and marketplace.

 

Follow his chess journey on Instagram:

Chess With Lokesh

 

Strengthening Norway–India Connections Through Chess

 

The collaboration also highlights the growing chess and cultural ties between Norway and India. Indian players have become increasingly important to Norway Chess, especially with the introduction of the women’s category and wider international participation.

 

The collaboration began during the 2025 Norway Chess Summit, where Cuppanord founder Anshu met Lokesh. With support from Glocal View Group(Glocal View Foods LLP) CEO Vineet, they discussed ways to connect Norway and India through chess, coffee, and tea.

Cuppanord founder Anshu Jain with Lokesh

CUPPANORD X ChessWithLokesh is more than just a collaboration; it is a celebration of passion, culture, strategy, and meaningful global connections brewed together through chess and coffee.